Pricing Factors: Sample Pricing Models

The following are sample models intended as examples only and do not include any licensing fees.

Complexity Factors
Low End
Advert

$500-$2000 Mid Range
Marketing

$2000-$5000 High End
Marketing
and Operations

$5000-$10,000 (and up)

Content development 2-4 pages of existing content. 5-7 Pages of content; some content development. 12 or more pages of content; or content is programatically/dynamically generated (e.g. contents of shopping cart).

Graphic Image Development Graphics and graphical theme exist or stock graphics are purchased. Choose from standard layout options. 2-4 original graphics need to be developed. Standard layout options, with some but minimal customizations. Extensive graphic and layout work required. Unique layout and navigation schemes.

Animation / Page Dynamics None Javascript Mouseover changes Javascript, Animated GIFs, Dynamic HTML, Flash.

Forms 0 to 1 simple form (e.g. guestbook) 1 forms 2 or more forms

Database Interaction** None None SQL or Flat file database interaction.

Complexity Factors	Low End Advert $500-$2000	Mid Range Marketing $2000-$5000	High End Marketing and Operations $5000-$10,000 (and up)
Content development	2-4 pages of existing content.	5-7 Pages of content; some content development.	12 or more pages of content; or content is programatically/dynamically generated (e.g. contents of shopping cart).
Graphic Image Development	Graphics and graphical theme exist or stock graphics are purchased. Choose from standard layout options.	2-4 original graphics need to be developed. Standard layout options, with some but minimal customizations.	Extensive graphic and layout work required. Unique layout and navigation schemes.
Animation / Page Dynamics	None	Javascript Mouseover changes	Javascript, Animated GIFs, Dynamic HTML, Flash.
Forms	0 to 1 simple form (e.g. guestbook)	1 forms	2 or more forms
Database Interaction**	None	None	SQL or Flat file database interaction.