MacNair DreamTrippers & MacNairport
Upscaled travel site; Travel software integration
Competition in the travel industry is fierce. MacNair travel wanted to differentiate itself from other "travel retail" sites and show the world they offer the unmatched tools, team, and imagination to transform vacations into Dreamtrips. The Dreamtrip philosophy trickles from the top down at MacNair, where Mike MacNair writes how well-planned vacations punctuate and define our lives.
The challenge. Lucky for us, there are harder jobs in cyber-space than convincing people that no stress, worry free, perfectly planned vacations are important. [In fact we were hoping our tip might be a Dreamtrip.] Our strategy for the site design was awakening the mindset of the dreamtripper: Spark the mind's eye and inform of the breadth of skill accessible through MacNair's knowledgeable travel experts. McNair's message is clear: There is no place you can't travel, no experience that we cannot arrange in exquisite detail.
MacNairport: An online travel concourse.
MacNair applies their pain-free, stress-free, travel philosophy to their business travel sector as well. Traveler preferences can be defined once, modified as needed, and applied to every trip. The MacNairport site uses state of the art travel tools from world class travel software vendors to accomplish this.
The challenge. Create an online concourse where the traveler passes seamlessly from MacNairport to these travel software sites. The user enters the Proshop, creates a travel profile, then stops at the Ticket Counter to apply those preferences. Like an airport, the objective is to pass through security one time. Second Street worked with specifications, and at times with the software providers, to engineer interfaces to these systems. The end result is the MacNairport manages and satisfies the authentication requirements of these different systems, while only requiring a single logon. Moreover, Second Street wrote software to migrate travelers from their previous systems to the new one.
This is an example of our systems integration expertise, bringing high-tech savvy to our clients, helping them make the leap to new technology applications.
Copyright Second Street Web Design 2013